Privacy Policy
Privacy Policy Reading Live
Last updated: October 2026
Our Commitment to Your Privacy
At Reading Live, we value your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, subscribe to our updates, purchase event tickets through our authorised ticketing partners, or attend our events.
We aim to handle your information responsibly and transparently in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
Depending on how you interact with Reading Live, we may collect the following information.
Personal Information
When you contact us, subscribe to our mailing list, or purchase tickets through an authorised ticketing partner, we may receive:
- Your full name
- Email address
- Telephone number
- Ticket purchase and booking information
- Event preferences
- Details of enquiries or correspondence
Website Usage Information
When you visit our website, we may automatically collect certain technical information, including:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time spent on our website
- Website referral sources
- Cookie and analytics information, where permitted
Event Attendance Information
When attending Reading Live events, we may collect information relating to ticket validation, entry management, security incidents, and customer assistance.
Where appropriate, photographs or video recordings may also be taken during events.
2. How We Use Your Information
We use personal information where we have a lawful basis to do so, including for the following purposes:
Event Management
To help organise events, manage bookings, verify tickets, and communicate important event information.
Customer Support
To respond to enquiries, provide assistance, and resolve customer concerns.
Marketing Communications
To send news about upcoming Reading Live events, artist announcements, exclusive offers, and ticket availability where you have consented or another lawful marketing basis applies.
Website Improvements
To understand how visitors interact with our website and improve its functionality, accessibility, and performance.
Safety and Security
To help maintain a safe environment for visitors, performers, staff, and event partners.
Legal Compliance
To comply with applicable laws, regulatory requirements, and lawful requests from relevant authorities.
3. Ticket Purchases and Third-Party Providers
ReadingLive may work with authorised third-party ticketing providers to manage event bookings and ticket sales.
When purchasing tickets, customers may be redirected to an external ticketing platform.
These providers may collect and process personal information according to their own privacy policies and terms and conditions.
Where necessary, ReadingLive may receive limited booking information to facilitate event entry, customer support, and essential event communications.
We encourage visitors to review the privacy policies of the relevant ticketing providers before completing a purchase.
4. Email Marketing and Newsletter Subscriptions
Visitors may choose to subscribe to Reading Live’s email newsletter to receive:
- Upcoming event announcements
- Artist and lineup updates
- Ticket release notifications
- Special offers and promotions
- Important ReadingLive news
We may use a trusted third-party email marketing platform, such as Mailchimp, to manage subscriptions and distribute communications.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.
Unsubscribing from promotional communications will not prevent us from sending essential event-related information where necessary.
5. Cookies and Website Tracking
Our website may use cookies and similar technologies to improve the browsing experience.
These technologies may help us:
- Remember website preferences
- Maintain essential website functionality
- Understand website traffic and visitor behaviour
- Measure the effectiveness of marketing campaigns
- Improve website performance
Where required by law, we will request your consent before using non-essential cookies or tracking technologies.
You can manage cookie preferences through our website’s cookie settings, where available, or through your browser settings.
6. Photography, Video and Event Media
ReadingLive events may be photographed or filmed for promotional, editorial, operational, or archival purposes.
Photographs and recordings may appear on our website, social media channels, or other promotional materials where there is an appropriate lawful basis.
If you have concerns about an identifiable image or recording featuring you, please contact us using the details provided below.
Requests will be reviewed in accordance with applicable data protection requirements.
7. Sharing Your Personal Information
We may share relevant personal information with trusted third parties where necessary, including:
- Authorised ticketing providers
- Event organisers and venue operators
- Security and event management teams
- Website hosting and technical support providers
- Email marketing and communication platforms
- Payment service providers, where applicable
- Professional advisers and regulatory authorities
We require service providers acting on our behalf to handle personal information appropriately and in accordance with applicable data protection laws.
We do not sell personal information to third parties.
8. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, disclosure, or loss.
Access to personal information is restricted to authorised individuals and service providers who require it for legitimate operational purposes.
Although we take appropriate precautions, no internet-based system can guarantee absolute security.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may depend on:
- Event administration requirements
- Customer service needs
- Legal and regulatory obligations
- Financial recordkeeping requirements
- Security and dispute resolution
When personal information is no longer required, we will securely delete or anonymise it as appropriate.
10. Your Data Protection Rights
Under applicable UK data protection legislation, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of your personal data
- Restrict certain processing activities
- Object to particular uses of your information
- Request data portability where applicable
- Withdraw consent where processing relies on consent
These rights are subject to applicable legal conditions and exceptions.
To exercise your rights, please contact us using the details below.
You also have the right to raise a concern with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
11. Children’s Privacy
ReadingLive is committed to protecting children’s personal information.
Where information relating to children is collected for event attendance, safeguarding, or other legitimate purposes, we will handle it in accordance with applicable legal requirements.
Parents and guardians should review event-specific age restrictions before purchasing tickets.
12. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where international transfers occur, we will ensure that appropriate safeguards are implemented as required by applicable UK data protection legislation.
13. Third-Party Websites
Our website may contain links to external websites, including ticketing platforms, artist websites, social media services, and event partners.
ReadingLive is not responsible for the privacy practices or content of websites operated by independent third parties.
We recommend reviewing their respective privacy policies before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, operational practices, or legal requirements.
Any updates will be published on this page with a revised last-updated date.
We encourage visitors to review this policy occasionally.
15. Contact Us
If you have questions about this Privacy Policy, how your personal information is handled, or wish to exercise your data protection rights, please contact:
Reading Live
Email: info@readinglive.uk
Website: https://readinglive.uk
Company Name: Supermodified Events & Marketing LTD